Customer relationship management or CRM is very important youre your business success in the 21st Century. The better the relationship with your CRM software the easier it will be to conduct your business and increase your revenue. So whats the best type of CRM software for your business?
There are four broad CRM software categories. Lets have a look at all four:-
1-Off The Shelf Software Solutions:-
There are several software companies that offer CRM software applications that will integrate with existing packages such as Outlook, or Microsoft Office.
This allows you to reduce the number of versions of software you are running which is more suitable for the smaller businesses. Generally this is the cheapest option available to business because you are purchasing standard software components which are much cheaper.
The key to success is to be flexible without compromising too much of what you need because the biggest problem with this option is that software may not always do exactly what you want. When you combine you sometimes trade off functionality for convenience and price
Application service providers are able to provide your company with web-based CRM solutions This is an ideal choice if you need to implement a CRM solution quickly and you do not have the needed in-house skills that are needed to tackle the job from the beginning. It is also a good choice if your company is already geared towards online e-commerce and your CRM just becomes another element.
A half-way house between Bespoke and outsourced solutions involves renting a customized CRM software application as a bespoke package. This can be a very cost effective CRM method however you must be prepared to compromise some functionality.
If you are looking for the best of the best in CRM software Bespoke provides the ultimate in CRM solutions that are tailored to your exact needs. You will be working with consultants and software designers, and software engineers who will customize your CRM software system to your exact needs and wants and then integrate is with other software you are running.
Although this option gives you the most flexibility but its also the most expensive which is why its important to take time to consider what exactly you need and what you will need in the future. Consider the type of reports you need and the type of reports the CRM software can produce.
Now that you know the four main options that are available to you it will be much easier for you to decide which type of CRM software is best for you.